To extend the metaphor “you are what you eat,” in the U.S. it’s fair to say “we are what we buy.” You can tell a lot about an area based on how consumers behave and that includes the brands that they buy in to.
Direct Capital thought the same thing and decided to break out the biggest brands by state, based on a Google-sourced popularity contest. The results make for an interesting, albeit debatable visual of the country’s most loved (and sometimes loathed) brands:
A few points to note: this was a graphic built on the number of Google searches for a brand in any given state, which also brings in people looking for work at those companies and all kinds of other informational actions that don’t necessarily indicate popularity.
It’s also where many of the brands have major offices or headquarters, such as Target in Minnesota or Heinz in Pennsylvania, so this could just be people looking for directions!
Even so, the brand map provides an interesting snapshot of regional preferences, from the brewers in Wisconsin to the West coast’s tech head domination. For a closer look at other brands that almost made the grade across various states, you can read the full results here.
So, did your state’s results make you proud or simply make you squirm?