Consider your brand reputation, make sure the hashtag isn’t open to misinterpretation, test in a controlled environment before launching, etc. As many times as experts outline the challenges of social media, brands and major organizations still seem to fall into the
#myNYPD and Similar Hashtag Horror Shows
Like any organization in the public eye, especially those with authority, the NYPD stirs strong feelings both positive and negative. A certain amount of bad publicity should have been foreseen by those in charge of social media.
The results of their well-intentioned hashtag campaign are on display for all to see, so instead we’ll focus on other well-known names who pushed branded hashtags that went horribly wrong:
- #Scroogled – Microsoft misjudges its own public popularity in comparison to Google.
- #QantasLuxury – Airlines have a notoriously tough time in social media marketing, making them all the more likely targets for a hashtag hijack. This one has become shorthand for any poor customer service by Qantas.
- #AskJPMorgan – With the financial collapse and Occupy Wall Street movement fresh in the memory, a major financial institution solicits questions from the general public. Cue backlash.
- #AskRKelly – As above, except with more lewd commentary.
- #McDStories – The current king of hashtag failures. Even the biggest brands need to know when their enemies will come out to play. To add insult to injury, making this a Promoted Tweet only amplified the negative exposure received by McDonald’s.
Brand reputation is one of our strengths at Collen IP.
Get in touch with us to avoid a a hashtag horror show of your own!