Timothy’s Coffees of the World is slowly recovering from a social media backlash after it offered customers who “liked” their Facebook page four free boxes of their 24 count K-cup coffees and then didn’t have enough inventory to follow through on their offer. The 24 count K-cup packages retail for approximately $17.95 per box and social media users signed up for their free packages in overwhelming numbers.
According to the Toronto Star, the company had already sent out emails that customer boxes were on its way and then went mum when they realized they could not fulfill demand. The offer was initially broadcast on December 16th and supply was depleted within three days. It was January 4, 2012 when the company then said the offer was on a “first come, first served” basis and that those who didn’t get the boxes would get a great emailed offer. One week later, the company apologized, but not before customers flocked to the FB with their personal views on the social media gaffe.
The Facebook apology can be seen here. In the video apology, the company spokesperson said those that signed up for the promotion will get a coupon for a free 12 pack box “most likely” through regular mail.