Dutch airline carrier KLM this month unveiled a new service that allows ticket-holders to upload details from their Facebook or LinkedIn profiles and use the data to select neighboring seat mates, according to the New York Times.
The program called Meet and Seat is only available to travelers who are willing to connect their social media profiles to their booking. After sharing the amount of information the traveler feels comfortable divulging, passengers are shown seat maps indicating where other travelers have given personal information. You can then reserve a seat next to anyone whose profile piques your interest and if that seat is indeed vacant, the other person will receive a message indicating your profile details.
This KLM service is thus far only available for bookings with one passenger and on flights between Amsterdam and New York, San Francisco and Sao Paulo. It is also available from 90 days until 48 hours until departure.
If you are interested in this sort of service and are a frequent flier, it seems like “Meet and Seat” can truly make for “friendlier skies.”
George Harrison’s son Dhani has just released an app that catalogues his father’s extensive collection of guitars and includes 360 views of each instrument along with narration by George Harrison. The app sells on iTunes for $9.99 As an added bonus, here’s Harrison’s “lost” solo from Here Comes the Sun, which didn’t make it into the song’s final cut….
Athletic brand Under Armour is sponsoring the NFL Scouting Combine and plans on using various social media techniques for the performance brand to increase its relevance to consumers and provide a window into what can be the most important week of a draft-eligible player’s life, according to Mashable.
Trainer Todd Durkin will today take reigns of the @UnderArmour Twitter handle to discuss how he mentally and physically prepares draftees to boost their profile at the combine. NFL legend Deion Sanders will take control of the handle tomorrow and will share anecdotes and stories of his personal experiences as a young player at the combine and what prospective draftees are going through mentally and physically while running drills on the field. Under Armour has never allowed anyone from outside the company post on Twitter.
Under Armour will also use the #thisisyourarmour hashtag to guide conversation about the combine and showcase new apparel and performance shoes.
Under Armour will also use this year’s draft event to launch an advertising campaign featuring last season’s Rookie of the Year Cam Newton. Football aficionados are encouraged to submit photos through Under Armour’s Facebook page of themselves copying Newton’s signature “Superman” celebration for an opportunity to win a free trip to the NFL Draft this April.
To Linfinity and Beyond!
We were able to experience Linsanity the other night at Madison Square Garden as Jeremy Lin (and the rest of the Knicks) served the Hawks. As sweet as it was (at least for Knicks fans), the game was almost beside the point from a branding perspective. It was amazing to see how quickly (or Linstantly) the Knicks have managed to incorporate Lin into their branding. His presence is already integrated into all of the videos shown on the scoreboard and on signage around the stadium. Lin jerseys, sweatshirts and hats were literally flying off the shelves. And everyone was wearing them. And going nuts whenever Lin made a move.
Lin’s presence on the court has also had a dramatic impact on social media. During the week of February 6-14, Jeremy Lin was mentioned 2.6 million times on Twitter. For that week, he outpaced President Obama. Since the start of 2011 the NBA has garnered more mentions than any other sport. In other social media news, Delta is the regular spotter of the Knick’s “Tweet Up” during the game. The contest of the day was to devise a nickname for Steve Novak, the Knicks’ 3-point wizard, who along with Lin, lit up the scoreboard that evening.
Posted in Sports Branding, Twitter, Uncategorized, Videos
Tagged Atlanta Hawks, Delta, Jeremy Lin, Knicks, Linsanity, madison square garden, NBA, Steve Novak, Twitter
In the latest round of the software wars between Google and Microsoft, Microsoft has released a video parodying Google’s productivity apps. Google is personified as a slick snake-oil salesman, with a suspiciously strong resemblance to Steve Carrel’s Michael Scott of The Office fame. The video, ironically posted on Google owned YouTube where it has gone viral with well over 500,000 hits, and is being promoted on Twitter with the hashtag #googlighting.
In what may be a sign of things to come in the restaurant business (or an indication of where things are already), the Lodge Management Group, an operator of 11 restaurants and bars in the Chicago area, has expanded its customer marketing list dramatically by use of social media. Using a cross-marketing platform designed by Signal, Lodge Management is everywhere on social media, and its customer marketing list has expanded by 30% in two years. These days, even when the brand advertises online in makes generous use of QR codes. As always, when expanding marketing into new media, it is important to dot the “i’s” and cross the “t’s” with regard to laws and regulations. Local ads posted online may suddenly have national ramifications.
The TaylorMade golf brand has gotten in on the social media game by having the professional athletes they sponsor wear hats sporting the Twitter hashtag #driverlove at the Northern Trust Open this week, according to Mashable.
The hat’s front features a heart design with the #driverlove hashtag embroidered on the cap’s side.
Golf is a sport “deeply rooted in tradition” and TaylorMade is one of its’ most well-known brands. It appears to be, however, the first time a social media reference has appeared on PGA Tour golfers or playing surfaces. And with the exploding influence of social media to promote brands, it won’t likely be the last.