In what Forbes.com calls the “social media idiocy of the day,” Skittles and Arizona Iced Tea posed the following questions on their respective Facebook pages: “what would someone need to do to get your last pack of Skittles?” and “what would it take for you to give away your last Arizona?” The Business Insider called these queries “tone deaf” in the wake of the Trayvon Martin shooting in that the 17 year-old African-American high school student purchased these two items right before he was killed.
“Trayvon would know,” wrote Dorian Stubblefield on Facebook in response to the Skittles question. “Until you apologize for this very insensitive question, I’m boycotting your company,” replied Miz Wind on Arizona Iced Tea’s Facebook page.
How social media “experts” for these two companies didn’t realize this was a highly inappropriate question is beyond comprehension. We would suggest, however, that both companies apologize via social media for this insensitive remark at once before further brand damage occurs.
The five fabulous women include legendary rock guitarist Keith Richards’ two daughters, Theodora and Alexandra, D.J. Rachel Chandler Guinness, Columbia grad and Vensette CEO Lauren Remington Platt and Italian model Bianca Balti. These lovely looking ladies will share personal information like style inspirations, fave vacation spots and iPod playlists on Salvatore Ferragamo’s new 
In her most recent blog on Pinterest, Kyle-Beth Hilfer, Of Counsel to Collen IP, writes of the continuing copyright challenges posed by social media sharing site Pinterest. The bottom line, according to Hilfer is that, “[I]f you are going to put up content on Pinterest, get used to it being there for the duration and out of your control.” Pinterest’s new Terms of Service do offer some comfort to artists that the site is not out to hijack their work, but once it’s up there and re-pinned it’s going to be very difficult, if not impossible to remove it. The bottom lines is that Pinterest seems to be carving out its own Fair Use exception. Whether that’s good or bad remains to be seen. At present, it’s untested.
