Harley Davidson has unleashed a great new social media marketing campaign to attract a younger following and promote the brand founded in the first decade of the 20th century. While many envision Harley riders as older, bearded men that look somewhat like the members of ZZ Top, the new video campaign features riders including @Staci281, a self-described honor student and gourmet chef @Hacksaw.
Through the use of slowly revved up rocking music during the one minute video, the venerable company urges people to tweet posts on how they defy the stereotypical rider to #StereotypicalHarley and ends the video with the Latin slogan “E Pluribus Unum” followed by the translation “Out of Many, One.”
In our opinion, it’s a compelling video that reframes who the typically Harley customer is. Check it out here. harley davidson