A standing ovation to Ogilvy U.K.and Unilever’s Dove for launching an inspirational Facebook application for social media users “down under” that allows positive messages about beauty to crowd out negative ones aimed toward Australian women on Facebook, according to an article in last week’s Ad Age.
Dove is well known for ad campaigns that celebrate “real beauty.” The Ad Makeover Facebook app is optional for users and allows one to “create their own uplifting images, for which Dove would then essentially purchase ad space for, thus leaving less room for others who have less encouraging messages for your body — or for any other advertiser, for that matter.”
With the bombardment of negative ads and images toward American women and teenage girls, we say this wonderful idea and inspirational app should be brought over to the U.S. quickly. Click here to learn more about the Ad Makeover app.
Fast food chain Arby’s has just acquired its 1,000,000 fan on Facebook. To celebrate the milestone Arby’s is offering its fans the opportunity to win a “Born to be Roasted” commemorative tee shirt. “We are thrilled that Arby’s has generated so many Facebook ‘likes,’ and want to thank our fans by giving away our newly designed Arby’s t-shirts so they can proudly wear their love of roast beef on their chests,” said Bob Kraut, Senior Vice President, Advertising and Marketing Communications, Arby’s Restaurant Group, Inc.
