A standing ovation to Ogilvy U.K.and Unilever’s Dove for launching an inspirational Facebook application for social media users “down under” that allows positive messages about beauty to crowd out negative ones aimed toward Australian women on Facebook, according to an article in last week’s Ad Age.
Dove is well known for ad campaigns that celebrate “real beauty.” The Ad Makeover Facebook app is optional for users and allows one to “create their own uplifting images, for which Dove would then essentially purchase ad space for, thus leaving less room for others who have less encouraging messages for your body — or for any other advertiser, for that matter.”
With the bombardment of negative ads and images toward American women and teenage girls, we say this wonderful idea and inspirational app should be brought over to the U.S. quickly. Click here to learn more about the Ad Makeover app.
Might you put on a side of clothing (or not) when you deliver my fish tacos and chicken enchiladas? Just sayin’.
Several print magazine employees in Boston were quite taken aback yesterday when Mexican food was delivered to their office by delivery people clad in just underwear. Ole Restaurant Group was promoting their new bike delivery service and the Ole group documented the surprised reactions with a YouTube video called #holagorgeous.
Bravo to Ole for using such a clever and muy excelente social media tactic to promote their brand.
Delivery service to the general public by fully clothed persons begins on May 7.
Borat star Sacha Baron Cohen is promoting next month’s launch of his latest parody film The Dictator with the release of an official movie game app, according to Mashable. Likely a satirical takeoff of the Hunger Games, digital game The Dictator: Wadiyan Games allows players to pretend being fictitional Middle East dictator General Aladeen. Cohen plays Aladeen in the movie and his voice is heard on the animated app available for free on iOS only.
Players participate in either running, boxing, swimming and fencing matches and can win a gold medal by eliminating the competition through the use of metal bear claws, robot suits, rocket launchers and flaming swords. Winners get to upload their picture and take a photograph with Aladeen. The image can then be posted onto Facebook, Twitter or email.
Ladies take note: Under Armour has introduced an innovative goal-setting website to what the company says will “redefine the female athlete.” Using Facebook, Twitter and YouTube, the “What’s Beautiful” campaign is a challenge to find women with the most inspiring fitness agendas. Three top winners will become the new faces of the Under Armour brand with seven others becoming ambassadors for the sports apparel company, according to MediaPost.com.
The competition began two days ago and will run for nine weeks. To start, one must declare a fitness goal on the site. The competitor then must tackle 19 Under Armour challenges and document their journey through uploading “videos and photos of yourself performing the tasks, as well as your inspirational thoughts and self-feedback.”
Seven finalists will receive $1,000 worth of Under Armour products and will get to join a UA advisory group. Two winners will be chosen by the company with a third winner selected by popular vote. All three winners will be sponsored by the brand for one year and will become brand faces. Winners will get to work out with UA’s celebrity trainers, consult with a nutritionist and get free UA gear.
Craigslist founder Craig Newmark has launched an online fundraiser to support……squirrels, according to an article on Mashable. Newmark will give $1 to the National Wildlife Foundation for each comment of the hashtag #Squirrels4Good on Twitter or his Facebook page, up to 5,000 mentions. He’ll also donate $1 for each new follower he gets over the next few weeks.
“I’m learning how to use social media to support the stuff I believe in,” Newmark said in an email to Mashable. “I do most of my work in my home office, where frequent visitors remind me of a growing love of the natural world.”
And in the category of not being able to make this one up if one tried, Newmark will be joining forces with @Common_squirrel, a Twitter account tweeting from the perspective of a squirrel, to spread the word of #Squirrels4Good. The Craigslist founder also set up a Pinterest board with photos, videos and facts about the little grey (or, in our next of the woods, black) creatures.
Newmark is fond of birds as well.
The Avon Lady who has been proverbially knocking on American doors for the last 125 years needs to get in on the social media game quick as its profits per representative has plummeted 75 percent in the last 10 years, according to an article in yesterday’s Wall Street Journal.
The article reports that representatives are competing against online beauty companies such as Sephora.com, Beauty.com and Drugstore.com. Moreover, Avon has a scattered social media presence on Twitter as opposed to 460,000 followers on Sephora’s unified Twitter account. Some Avon reps are certainly embracing the power of social media, but many do report that the company is not doing enough to help its sales force “win customers through new tools like social media, smartphones and tablets.”
Getting its salespeople up to speed digitally will certainly be one of many things on the agenda for Sherilyn McCoy, the incoming CEO who starts her new gig today after three decades at Johnson & Johnson. Privately held Coty Inc. is also looking to take over Avon and has made an “unsolicited offer” of $10 million representing a $23.25 price per share.
Coty does plan on allocating more money toward technology should the merger go through.
Fast food chain Arby’s has just acquired its 1,000,000 fan on Facebook. To celebrate the milestone Arby’s is offering its fans the opportunity to win a “Born to be Roasted” commemorative tee shirt. “We are thrilled that Arby’s has generated so many Facebook ‘likes,’ and want to thank our fans by giving away our newly designed Arby’s t-shirts so they can proudly wear their love of roast beef on their chests,” said Bob Kraut, Senior Vice President, Advertising and Marketing Communications, Arby’s Restaurant Group, Inc.
Arby’s presence and influence in social media continues to grow. According to a study released by Nation’s Restaurant News’ Restaurant Social Media Index, Arby’s saw the most growth on Klout, which measures brands’ influence and engagement in social media, amongst restaurants in the fourth quarter of 2011. Along with one million Facebook ‘likes,’ Arby’s has more than 46,000 Twitter followers and more than 15,000 views on their branded YouTube channel.
Frozen vegetable company Birds Eye is getting in on the social media game with a multifaceted social media campaign using Facebook, Twitter and digital badges to promote Birds Eye Voila!-a new line of 17 meals including Garlic Shrimp, Three Cheese Chicken and Beef Lo Mein that can be prepared in 15 minutes.
To inspire consumers to try the brand, the company has set up a website at birdseyevoila.com. Once there are 25,000 followers on the site, each customer will receive $1.50 off their next purchase of a complete skillet meal. Moreover, each fan that clicks on the “Try It, You’ll Like It” button will receive a $1 coupon for being simply being a fan and a $2 coupon for inviting friends to join the community via email.
There are also digital badges that lead to rewards and coupons, and specific Twitter prizes when one re-tweets a @BirdsEye tweet, using hashtag #BirdsEyeVoila, or tweeting supportive messages about @BirdsEye from the website. Followers who earn a designated number of tweet-related points will be awarded an array of Twitter skillet badges from bronze to platinum.
Twitter just this month opened a regional office in Detroit, according to an article in Forbes.com. This move marks the fifth regional office opening for the San Francisco-based social media company and is viewed by industry experts as a way for the company to promote its advertising products. In this case, cars are the name of the game.
Twitter recently worked on a social media campaign with General Motors and it is widely anticipated that Chrysler will launch a social media campaign around the Summer 2012 Olympics in London with a heavy mix of traditional and digital marketing. Ford has been using social media outreach regularly for years now and even has a Ford Social website that is a ”launching pad for the company’s multiple social media initiatives,” according to the Forbes article.
Twitter offices are also located in Atlanta, Washington, DC, Cincinnati and Austin, Texas.
Who would’ve thunk it but the boxer once known for biting off a piece of a competitor’s ear and commonly referred to as Iron Mike has become a social media superstar? Former heavyweight champion Mike Tyson, now 45, just recently held a social media “ambassador” gig for WWE Wrestlemania which generated over 100 trending topics in a five hour period on Twitter, according to Mashable.com. In addition, the man once known as Kid Dynamite has a combined four million followers on Facebook and Twitter, and has had approximately 23 million hits on his YouTube channel alone.
Tyson is using social media yet again to promote his one-man retrospective show that opened this past weekend at the MGM Grand in Las Vegas. Check out the above link to read a very interesting q&a the boxer had with Mashable writer Sam Laird. Not too surprisingly, Tyson admitted that he’s lucky the availability of 24/7 social media happened to him during his now “mellower” existence than during his reign as the less dignified and considerably angrier “baddest man on the planet.”