What is most striking about this year’s New York Auto Show is how all the automobile brands have gone paperless, relying on social media and interactive displays to spread the word about their cars. The days when you left the halls with shopping bags full of brochures are now over, and the displays are covered with QR codes and computer displays enabling visitors to configure their own custom rides.
Even the more luxury brands have gotten into the act. Bentley has just released its own video on YouTube and other brands are following suit. This is all in line with the trend of luxury brands increasingly getting into social media. This could well be an indication that social media has spread beyond the Millennials to other age (and income) brackets. Luxury Daily has just unveiled its countdown of the top luxury brand videos of Q1 2012.