Craigslist founder Craig Newmark has launched an online fundraiser to support……squirrels, according to an article on Mashable. Newmark will give $1 to the National Wildlife Foundation for each comment of the hashtag #Squirrels4Good on Twitter or his Facebook page, up to 5,000 mentions. He’ll also donate $1 for each new follower he gets over the next few weeks.
“I’m learning how to use social media to support the stuff I believe in,” Newmark said in an email to Mashable. “I do most of my work in my home office, where frequent visitors remind me of a growing love of the natural world.”
And in the category of not being able to make this one up if one tried, Newmark will be joining forces with @Common_squirrel, a Twitter account tweeting from the perspective of a squirrel, to spread the word of #Squirrels4Good. The Craigslist founder also set up a Pinterest board with photos, videos and facts about the little grey (or, in our next of the woods, black) creatures.
Newmark is fond of birds as well.