Not one to find misspelling hip or cool, we nevertheless found this new social media campaign by Popeyes Louisiana Chicken to reintroduce Rip’n Chick’n to its customer base to be a fun and interactive experience. The company introduced a bookmark plug-in for Internet browsers earlier this week that replaces the “-ing” on any site with an ’n, according to an article on mediapost.com.
All users have to do is click onto http://www.popeyes.com/ripn/. They can then “drag a button onto their bookmark bar — for free — and begin browsing Web sites normally,” according to the piece. Claim’n that no “ing” is safe, the user can choose to “rip” the site they are on by press’n the button on their bookmark bar, and every “-ing” on their current page will be replaced with an ’n.” Some funny examples on the Popeyes website include headlines such as “Mom Pleads Not Guilty to Allow’n Daughter in Tann’n Booth” and ”Pa. Couple Gett’n Tired of Cars Crash’n Into Home.”
Popeyes lovers can share their favorite rip’d up web content on Facebook and Twitter, and a section for the best rip’d up say’ns will allow a central place for the funniest rip’d up Web content found by users.
Try it. You’ll find yourself laugh’n pretty soon.
