Is this a cheap and easy way for brands to promote new products in the future? Dunkin’ Donuts has announced a three day Twitter sweepstakes for the first time ever promoting its new Mocha K-Cup packs that ends tomorrow, according to MediaPost.com.
The “Mocha MaDDness Twitter Sweepstakes” allows fans a chance to win a 14-count carton of the Mocha K-Cups before they hit stores for a limited time starting in June. All coffee lovers or addicts (like this writer) have to do is sign up to follow @DunkinDonuts on Twitter, and “tweet a message to that handle that includes the hashtag “#MochaMaDDness” and also includes their response to the question: “Why do you want to be among the first to try the new Dunkin’ Donuts Mocha K-Cup packs?””
Ten winners at random will be chosen each day for a total of 40 winners. Entries are limited to one per person.
As of this past Monday, Dunkin Donuts had almost 145,000 Twitter followers.