The Jetsetter Curator Pinterest contest which asked pinners to create the “ultimate destination pinboard” over a two week period in the categories of escape, adventure, style and cosmopolitan caused an incredible boost of traffic to the luxury travel site. The winner in each category won a free three-night stay in the destination pertaining to that category. Referral traffic from Pinterest to Jetsetter increased 100 percent and pageviews increased 150 percent, according to an article on Mashable.com.
More interesting stats from the contest: over 1,100 users competed for a free trip, with an average of 40 images per board, totaling nearly 50,000 pins. On Pinterest, the contest helped Jetsetter jump from 2,000 to 5,300 followers.
“The overall goal of our Jetsetter Curator contest was branding, quality content generation and engagement with members,” said Jonathan Goldmann, Jetsetter social media manager. “We wanted to build an engaged community of travel curators on Pinterest. When people think ‘travel’ on Pinterest, we want them to think ‘Jetsetter.”