With kids across the region starting day camp next week and leaving for sleepaway in the coming days, no doubt parents are purchasing swimsuits, shorts and t-shirts at a rapid clip. So, in a clever use of social media and branding, former New Kid on the Block Jordan Knight is promoting Old Navy on social media by literally singing the items in the Summer 2012 catalog, according to an article in Ad Age.
Not only will each item be sung by the former member of the original boy band that ruled the pop charts from 1984 until 1994, the now 42-year old Knight’s cheeky song and video has been uploaded onto Facebook and will be aired on network television. A danceable club remix version of the songs can be downloaded for free by visitors to the Facebook page.
