A study conducted by NYU Professor Liel Leibovitz has concluded that Target hit the bullseye as the best national department store when it comes to customer service via social media, according to an article on the Minneapolis St. Paul Business Journal website. Best Buy led the pack in the consumer electronics market when it came to addressing customer concerns on social media, even slightly beating out the “do no wrong” Apple, Inc.
Subway emerged from the underground and ranked first in the restaurant category nationwide for using social media to interact with its customer base. It beat out the Golden Arches, Starbucks and Burger King in the survey.
Approximately 600 consumers were questioned in the survey. Another interesting result showed that more than 50 percent of respondents called their experience interacting with brands through social media “disappointing” or mediocre.”