Aston Martin has seen a 100 percent jump in traffic to its website following a new digital media campaign launched June 20 for the new model Vanquish, according to an article on LuxuryDaily.com. The campaign on YouTube, Facebook, Twitter and http://www.astonmartin.com included a digital car configurator, images and a video.
The YouTube video called “Aston Martin Vanquish – A Bold New Breed of Aston Martin” has had over 200,000 hits in just eight days. This is the fastest-growing video the British luxury car brand has produced to date. The 2013 Aston Martin has a quite hefty $280,000 price tag, according to the New York Times.