With all the excitement around Wimbledon 2012 and the possibility that Brit sensation Andy Murray may bring the mens’ title back to England for the first time since Fred Perry dominated in 1936, we thought it would be interesting to check out the social media buzz around the official sponsors of the matches. Of the eight top sponsors, Evian bottled water has had the most mentions of any brand from June 25th through yesterday, according to an article on Econsultancy.com.
Journalist Hannah Emanuel attributes the huge spike in online buzz to Russian Maria Sharipova’s Road to Wimbledon viral video and Evian’s Live Young VIP suite appearing to attract the largest number of celebrities on the first day of the tournament. Sony comes in behind Evian for “online buzz factor” with the addition of 3-D tennis viewing at the main court called SonyExperience and plans to broadcast the final at some Canada movie theatres. A video blog listing Sony’s picks for best live tennis mobile apps also gave the company a boost on social media outlets.
To see what the other six main sponsors are doing to get social media traction, click on the link in the first paragraph. And excuse our bias if we say: “Go Murray.”