The Summer Olympics 2012 is upon us and Ralph Lauren has launched a digital send-off via Facebook to get more fans (and future customers, hopefully) involved, according to an article on Mashable.
Taking from a tradition of meeting athletes at “seaports and airports” to bid farewell and good luck, fans can post messages, videos, and upload photos through Ralph Lauren’s Facebook pages from now until Sept. 9. The messages will be screened to athletes at the USA House in London and showcased on Ralph Lauren’s Facebook app. For each cheer uploaded through the app, Ralph Lauren will donate $1 to the U.S. Olympic Committee, up to a total of $25,000.
Ralph Lauren designed the official Team USA Opening Parade Ceremony uniforms. The app, of course, advertises the RL 2012 Olympic clothing collections which can be purchased at www.ralphlauren.com.