Social intelligence platform company Netbase unveiled its latest installment of female social media chatter entitled “What Women Want” and discovered through a brand passion index on coffee brands that Starbucks generated approximately 87 percent of all mentions by both men and women in online conversation, according to a press release on MarketWatch.
“The Peppermint mocha from Starbucks is better than sex,” wrote one woman on social media. Women tended to appreciate Starbucks’ “seasonal drinks and cozy ambiance” while men particularly liked mobile apps, promotions and free Wi-Fi service.
“Idk if I’ve said this before, but I’ve been using the @Starbucks mobile app to pay for my coffee. So. Freaking. Cool!” wrote a man online.
Home-use coffee maker Keurig had the highest scores, however, when it came to brand loyalty. Although Keurig only had two percent of online chatter mentions, it had a 100 percent passion intensity score for both sexes, an 88 percent net sentiment score from women and an 82 percent net sentiment score from men.