In this rather funny video ala MTV Cribs for Virgin Mobile Australia, those “down under” are introduced to Brad Pitt’s more seemingly normal brother, Doug, who still lives back in their home state of Missouri.
The social media campaign “Meet Doug Pitt” follows younger sib Doug while he washes his white minivan, hangs out in his “man cave” and trims his front lawn with a non-power operated mower.
“You see, unlike his famous bro, Doug’s never been the star of anything,” says the video narrator, urging visitors to “like” Doug enough to make him a “CeleBro.” We “like” this campaign alot and it seems that the public concurs with one million hits last week alone. It’s social media marketing done well and with humor, albeit we are not exactly sure how this particular video promotes Virgin Mobile. And with a swarm of negative press surrounding mom Jane’s letter of support in a local Missouri newspaper of Republican Presidential candidate Mitt Romney, it comes at an ideal time to add a little levity, deflect public scrutiny from mom and refocus attention on the Pitt boys.