Lady Gaga’s fragrance “Fame” is set to hit shelves this September and the social media queen tweeted a risque ad campaign for the scent via Twitter earlier this week featuring at least one dozen army men “shielding” her private areas on an otherwise naked body, according to an article on Mashable.
The social media maven told her 27 million Twitter followers that she was a bit uneasy in making the ad. ”i won’t lie I’m a bit nervous,” tweeted Gaga. “Its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!”
“Fame” is dubbed the first black perfume. It turns clear upon spritzing. Gaga hinted there may be a commercial to follow the print advertisement shot by Steven Klein, who worked with the artist on her Alejandro video back in 2010.