It’s been a big, hulking week for World Wrestling Entertainment. The Connecticut-based behemoth brand celebrated its 1,000 episode of Raw last night with a new #RAWactive social initiative and digital platforms for fans to converse with each other and actual wrestlers during the show, according to an article on Mashable. In addition, the social media powerhouse announced its 100 millionth social media follower across all platforms last week. Just to put the popularity of the House that Hulk Hogan built in perspective, the WWE’s individual league and wrestler pages has more fans on Facebook than the NFL and its 32 team pages. The company looked at the 1,000th Raw episode as an opportunity to not sit on its laurels and instead increase focus on social engagement, although one can argue they are doing a pretty amazing job at digital interaction already.
Who would have thunk it that a sport that is called by many a “non-sport” would be more popular than the NFL?