Brooklyn Nets co-owner and prolific rapper Jay-Z is now starring in an online video advertisement for Duracell Powermat’s series of wireless chargers, according to an article on today’s Mashable.com. Set to the tune of his hit “Run This Town,” the one minute video clip highlights how a 24-hour city like the Big Apple requires smartphone users to have round-the-clock power.
Duracell Powermat is now focusing solely on the New York market and the video can be seen online or in yellow cabs in New York City. A nationwide advertising campaign this will be launched this fall.
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