It’s kind of hard to make an advertisement about sweets funny, but 150 year-old French company LU has done it quite well with a YouTube video featuring its Mikado cookie. LU, also known by its proper name Lefevre-Utile, is a brand of various French biscuits purchased by Kraft Foods in 2007. LU’s goodies include this blogger’s personal favorite, Le Petit Ecolier, and the company is considered to be the most popular biscuit line in France, in Kraft’s somewhat biased opinion. LU has 18 types of savory and sweet biscuits under its (y)umbrella of products.
