In honor of the 50th anniversary of Andy Warhol’s iconic 32 Campbell’s Soup Cans, the company also known for its chunky varieties and Chicken and Stars has released limited editions of tomato soup at Target stores featuring four different versions of the artist’s famed works, according to an article on Adweek.com.
The soup will be on Target shelves nationwide starting Sept. 2 at a mere 75 cents per can. Campbell is also celebrating this half century milestone in the art world with pictures on the Campbell’s Condensed Soup Facebook page asking fans their opinion and a special “15 Minutes of Fame” phone app which allows users turn photos into Warhol type images.
Although a recent Pew report stated that incumbent President Barack Obama has edged out his competition on social media channels because the Obama camp tweets and posts online almost four times more than Republican presidential candidate Mitt Romney, social engagement with fans is still the best predictor of success online, said Zac Moffatt, digital director for Mitt Romney for President, to Mashable.com.
At a panel on social media and the 2012 election at the Republican National Convention in Tampa, Fla., Moffatt termed digital success into two categories: mostly useless “vanity” metrics and “actionable” metrics. He said that although the Obama camp has 19 million Twitter followers and 25 million Facebook fans versus Romney’s approximately one million Twitter and about five million Facebook supporters respectively, it is engagement that really counts and cites the recent U.S. Supreme Court ruling on the Affordable Health Care Act as an example of why interactivity rules the day.
“When the ruling came, we saw 27% engagement with our audience while they (Obama) only got 1.5 percent,” added Moffatt. He did add, however, that he would be concerned with this quality over quantity strategy if the Obama campaign had more engaged followers online.
For now, Moffatt’s digital campaign strategy may be working, said Adam Sharp, head of Twitter’s Government, News and Social Innovation Team, at the same panel. Sharp noted that while there has been a four to one mention of Obama online, that lead is shrinking and will in several weeks be virtually equal.
Heinz’ new five-bean variety, aptly titled Heinz Five Beans, was released in the U.K. back in June and the company that also sells ketchup, steak sauce and the like has now launched a clever Facebook contest proving to be worth much more than a hill of beans, according to an article on Ad Age.
One enters the social media contest by taking a Bean Personality quiz on Facebook to determine whether one is more like a pinto, red kidney, haricot, borlotti or cannellini type. Each hour from now through the end of August, Heinz will pick one entrant from the quiz to win a personalized bean in an adorable, circular wooden container. Since the contest’s inception on August 23, 1,440 fans will be eligible to win a bean-one that’s certain to be good for your heart! And in the interest of decorum, we will refrain from writing the rest of the rhyme that is often sung on the pre and grade school playground.
We have decided to highlight 16 time Grammy Award winner Beyonce in our second celebrity social media profile as her I Was Here video filmed in the U.N. General Assembly chamber and uploaded in advance of last Sunday’s World Humanitarian Day 2012 honoring deceased and active aid relief workers created social media history by orchestrating one billion simultaneous messages on Twitter and Facebook calling for simple acts of kindness, according to an article on Fast Company.
Name: Beyonce Gisele Knowles-Carter (aka Beyonce or Sasha Fierce)
Occupation: Recording artist, songwriter, record producer, actress, dancer, choreographer, model and fashion designer (according to Wikipedia).
Twitter handle: @Beyonce
Twitter followers: 5.2 million
Facebook “likes”: 38,297,638
Notable social media accomplishments: The Beyonce “I Was Here” Global Campaign for the U.N.’s World Humanitarian Day 2012 brought in one billion messages of good deeds and service towards other simultaneously on social media. Last year, Beyonce aided First Lady Michelle Obama’s initiative against childhood obesity with a video called “Move Your Body” featuring B dancing to a remix of her song “Get Me Bodied” which generated over 318,000 hits on YouTube.
There is little doubt that the dynamo known as Beyonce will continue to set social media records in the future in her own right and as a couple as wife to global rap superstar and entrepreneur, Jay-Z.
The Twilight franchise has reached one million followers on Twitter earlier this month and is celebrating the milestone with a release of a fan filled video thanking supporters, according to an article on Mashable.
The Twilight Saga is the first such movie trilogy to reach the one million mark on Twitter and even beat out its competitor, @HarryPotterFilm. The @Twilight handle launched in November 2009 and the final movie in the trilogy is set for release in November 2012, no doubt leading to more legions of Twitter followers.
Lady Gaga is out here, there and everywhere representing digitally this week alone. From her widely publicized, recent “sleepover” at the Chateau Marmont in Los Angeles with Lindsay Lohan-who will be starring in Gaga’s upcoming music video for the first single of latest album, ARTPOP-to Gaga’s self tweeted photo on Wednesday of herself on the September 2012 cover of Vogue, Gaga really knows how to give her fans what they want. Whether calculated or a simply sincere attempt to connect with her “little monsters,” Gaga’s outreach is paying off in both social media and monetary success. Ranked second behind Rihanna in the Forbes Social Networking Superstar list, Gaga has 28 million Twitter followers and 53 million fans on Facebook, which no doubt helped her “brand” in earning $52 million in earnings from May 2011 to May 2012 alone, according an article in yesterday’s Forbes.com. She is the most followed celebrity on Twitter.
The 26 year-old Gaga, who was born Stefani Joanne Angelina Germanotta in New York City, uses Twitter to promote upcoming albums, tour dates and even what she’s eating. Known for her honesty and forthrightness, she did receive backlash after tweeting: “Just killed back to back spin classes. Eating a salad dreaming of a cheeseburger #PopStarsDontEat #IWasBornThisWay.” The backlash was due to the fact that she often counsels girls about trying to avoid the eating disorders that plagued her during her teenage years. This brief controversy did not, however, affect her social media popularity or presence in any major way.
Yesterday’s Ad Age Creativity Pick of the Day highlights a quirky web short film promoting the launch of The New Yorker’s iPhone app. The almost five minute short intelligently parodies a 1990s talk show with Jon Hamm as the host and Lena Dunham (who also directs the piece) as the guest.
Kudos to The New Yorker on a well done social media campaign. But with a magazine with an 87 year history that has featured short stories from noteworthy writers including John Updike, Roald Dahl and J.D. Salinger, we wouldn’t expect anything less than the best from the people behind this publication.