The 30 year-old Hooters restaurant chain is hoping to attract a younger and broader customer base that includes women as patrons rather than servers by unleashing a new marketing campaign utilizing television ads, social media outreach, billboards and radio, according to an article on Ad Age.com. Although CMO Dave Henninger says that the Hooters girls with their orange shorts “aren’t going anywhere”, there will be an updated menu including almost 30 kinds of salads, burgers and more varieties of chicken wings (is that even possible?) unveiled this week to attract this enlarged, targeted demographic.
The two new television and online video spots directed by “Eastbound & Down” director Jody Hill features an angel owl and devil owl-presumably to highlight the conflict many customers have traditionally felt patronizing the restaurant chain. Check out the videos here: