Gold medalist Gabby Douglas seeks to benefit in a significant financial way because most sponsors were too late to the negotiating table in signing the 16 year-old U.S. Olympian prior to the Games, according to an article on yesterday’s ESPN.com. Although sponsor Procter & Gamble did a last-minute deal with Douglas when she made Team USA back in March, and Kellogg’s signed her to a cereal box deal contingent on her winning gold, the fact that she signed few deals will make it possible for her to command more money now that she won the All-Around and team gold, said Douglas’ agent Sheryl Shade.
“It was definitely to her advantage that the focus was on (Jordyn) Wieber prior to the Games,” added Shade. “Since she had her coming out at the American Cup in March, most Olympic sponsors had already finalized their campaigns.” Shade said she is currently receiving proposals from Fortune 100 and other major companies.
Based on what other All-Around winners have earned in endorsements in the past, Douglas may be set to earn up to $12 million in the next four years. Shade also noted that the 4’11″ powerhouse is about to get her license and is ready to “pitch a car brand.”
So the Flying Squirrel may soon become the Driving Squirrel.