Although yesterday’s blog entry discussed Gabby Douglas’ future endorsement prospects in light of her winning gold in London, we’d be remiss if we didn’t say the same for her U.S. Olympic teammate Alexandra Raisman. Raisman won a bronze medal on the balance beam and a gold with her floor exercise just yesterday alone, and is set to earn major money in endorsement deals in the coming months.
“If you look into the past focus on gymnasts, there is Nastia Luikin. She pulled down Visa, AT&T, Adidas,” said David Gerzof Richard, professor of marketing and social media at Emerson College, to the Boston Herald. “Shawn Johnson, she pulled down Adidas, Cheerios, Ortega, Coca-Cola.” Richard believes Raisman is set for similar endorsement opportunities, and speaking and sports commentary gigs.
Although marketing experts do say that although these financial opportunities for endorsements are significant, Raisman only has a “narrow window to capitalize on her golden glory,” according to the Boston Herald article. And since there are no more gymnastic events at London 2012, we are sure that Raisman’s advisers will be fielding and communicating offers to the 18 year-old U.S. Olympic champion in the coming days.
