Yesterday’s Ad Age Creativity Pick of the Day highlights a quirky web short film promoting the launch of The New Yorker’s iPhone app. The almost five minute short intelligently parodies a 1990s talk show with Jon Hamm as the host and Lena Dunham (who also directs the piece) as the guest.
Kudos to The New Yorker on a well done social media campaign. But with a magazine with an 87 year history that has featured short stories from noteworthy writers including John Updike, Roald Dahl and J.D. Salinger, we wouldn’t expect anything less than the best from the people behind this publication.