Lady Gaga is out here, there and everywhere representing digitally this week alone. From her widely publicized, recent “sleepover” at the Chateau Marmont in Los Angeles with Lindsay Lohan-who will be starring in Gaga’s upcoming music video for the first single of latest album, ARTPOP-to Gaga’s self tweeted photo on Wednesday of herself on the September 2012 cover of Vogue, Gaga really knows how to give her fans what they want. Whether calculated or a simply sincere attempt to connect with her “little monsters,” Gaga’s outreach is paying off in both social media and monetary success. Ranked second behind Rihanna in the Forbes Social Networking Superstar list, Gaga has 28 million Twitter followers and 53 million fans on Facebook, which no doubt helped her “brand” in earning $52 million in earnings from May 2011 to May 2012 alone, according an article in yesterday’s Forbes.com. She is the most followed celebrity on Twitter.
The 26 year-old Gaga, who was born Stefani Joanne Angelina Germanotta in New York City, uses Twitter to promote upcoming albums, tour dates and even what she’s eating. Known for her honesty and forthrightness, she did receive backlash after tweeting: “Just killed back to back spin classes. Eating a salad dreaming of a cheeseburger #PopStarsDontEat #IWasBornThisWay.” The backlash was due to the fact that she often counsels girls about trying to avoid the eating disorders that plagued her during her teenage years. This brief controversy did not, however, affect her social media popularity or presence in any major way.
