Social Branding Profile: Beyonce

We have decided to highlight 16 time Grammy Award winner Beyonce in our second celebrity social media profile as her I Was Here video filmed in the U.N. General Assembly chamber and uploaded in advance of last Sunday’s World Humanitarian Day 2012 honoring deceased and active aid relief workers created social media history by orchestrating one billion simultaneous messages on Twitter and Facebook calling for simple acts of kindness, according to an article on Fast Company.

Name: Beyonce Gisele Knowles-Carter (aka Beyonce or Sasha Fierce)

Occupation: Recording artist, songwriter, record producer, actress, dancer, choreographer, model and fashion designer (according to Wikipedia).

Twitter handle: @Beyonce

Twitter followers:  5.2 million

Facebook “likes”:  38,297,638

Notable social media accomplishments: The Beyonce “I Was Here” Global Campaign for the U.N.’s World Humanitarian Day 2012 brought in one billion messages of good deeds and service towards other simultaneously on social media.  Last year, Beyonce aided First Lady Michelle Obama’s initiative against childhood obesity with a video called “Move Your Body” featuring B dancing to a remix of her song “Get Me Bodied” which generated over 318,000 hits on YouTube.

There is little doubt that the dynamo known as Beyonce will continue to set social media records in the future in her own right and as a couple as wife to global rap superstar and entrepreneur, Jay-Z.

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