Heinz’ new five-bean variety, aptly titled Heinz Five Beans, was released in the U.K. back in June and the company that also sells ketchup, steak sauce and the like has now launched a clever Facebook contest proving to be worth much more than a hill of beans, according to an article on Ad Age.
One enters the social media contest by taking a Bean Personality quiz on Facebook to determine whether one is more like a pinto, red kidney, haricot, borlotti or cannellini type. Each hour from now through the end of August, Heinz will pick one entrant from the quiz to win a personalized bean in an adorable, circular wooden container. Since the contest’s inception on August 23, 1,440 fans will be eligible to win a bean-one that’s certain to be good for your heart! And in the interest of decorum, we will refrain from writing the rest of the rhyme that is often sung on the pre and grade school playground.
