A Canadian based car dealership looking to engage a younger demographic has launched a Tweet Race contest that allows social media fans to tweet their way to winning an Audi, according to an article on Mashable. Although the contest started last Monday and a winner must be an Ontario resident at least 25 years of age, the first 10 tweeters to reach 2,500 followers will win a key. One of those keys will open the door of a new 2013 Audi A4, and the winner will get a free one year lease and a complimentary tuning package.
With the official Pfaff Automotive website reading “It’s not over ’til the Audi leaves the lot,” only three tweeters have hit the 2,500 mark thus far. The site also features a virtual track showing the lead tweeter, a leaderboard and hourly updated race stats. The contest ends on October 28th.