Oscar Mayer has just unveiled a hilarious social media ad campaign where a man, Josh Sankey, literally drives across the U.S. with nothing except himself and a trailer filled with refrigerated packages of “bad-ass” butcher thick cut bacon to be used as currency to purchase goods in place of cold, hard cash, according to an article on Ad Age. You can follow Sankey’s trip online at baconbarter.com or even barter things with him directly via Twitter, Facebook and email.
Sankey thinks his bacon is so good that it can be used to barter a night’s sleep on someone’s couch, a new tire or even a cup of lemonade. Check out the funny video below. We can’t remember an Oscar Mayer ad done this well since “‘cuz if I was an Oscar Mayer Wiener, everyone would be in love with me.”