Chobani’s Social Media Strategy Playing A Major Role in the Yogurt’s Success

Greek yogurt company Chobani is approaching $1 billion in annual revenues and has captured over 50 percent of the Greek yogurt market in the U.S., Canada and Australia for a company a mere seven years old-largely due to a robust social media campaign strategy, according to an article on Entrepreneur.

Among Chobani’s other social media milestones is its ranking as number one in brand engagement among yogurt companies and an impressive 600,000 fans on Facebook.  As a reference point, Nestle has 570,000 Facebook fans and Green Giant about 400,000.

Chobani credits its success to a team of five social media monitors that responds to almost every consumer question.  ”It’s about delivering the best experience possible every time,” said Nikki Briggs, manager of Chobani’s social media strategy, to Entrepreneur. “We want to be warm and quirky, engaging and inviting.”

Chobani also posts recipes on its website, gives 10 percent of post tax profits to charity and sponsored the 2012 Olympics and Paralympic Games.  At the games, Chobani fed athletes at training centers and used digital media to showcase the half dozen U.S. Olympians chosen as “Team Chobani.”