We brought you the latest news back in July when Calvin Broadus changed his stage name of Snoop Dogg to Snoop Lion, so we’d be remiss if we didn’t now share with you his new collaboration with Hot Pockets, that frozen snack item of dough filled with oozing cheese and pepperoni when microwaved. Snoop remade his 2004 smash hit “Drop It Like It’s Hot” into a three-and-a-half minute music video titled “Pocket It Like It’s Hot.” Just like Snoop, it is clever and entertaining. It is also another good example of how brands can represent themselves well when using social media.
As a side note, it really does make us want to eat a Hot Pocket.
