Bodyform Brilliantly and Subtly Takes on a Facebook Commenter

Brands take note:  a Proctor and Gamble-owned, UK feminine hygiene company named Bodyform has responded well and with humor to a person who comically wrote on the company’s Facebook page back on Oct. 8 that he feels that men have been lied to all of these years about what female monthly menstruation periods are really like.  We often like to highlight those brands that take uncomfortable social media situations and use them to create teachable digital moments.

Well done, Bodyform.  The hilarious video reply can be seen below.

http://www.marketingweek.co.uk/opinion/bodyform-shows-a-masterclass-in-social/4004339.article

http://www.latimes.com/business/money/la-fi-mo-feminine-hygiene-bodyform-facebook-20121017,0,6383251.story

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