Although this post is technically not about a brand using social media, a Tumblr page was indeed set up by people opposed to IKEA Saudi Arabia’s decision to remove women from its catalogs, according to a piece on Mashable.com. The Tumblr page entitled I(KEA) got 99 problems but a bitch ain’t one showcases iconic photographs submitted by people that swaps out women for pieces of furniture from the Swedish-based company. For example, in a picture of those in President Barack Obama’s cabinet waiting for the results of the raid that captured and killed Osama bin Laden, U.S. Secretary of State Hillary Clinton is replaced by a blue two-drawer side table.
Check out the photographs and the Mashable article here. Now all the company needs to do is come up with an effective social media response to this bit of a public relations crisis.
