A Japanese tire company that manufactures its products in Virginia has launched a great new social media campaign that allows fans to submit a 60 second video on Facebook on why they should win the ”Miles of Fun Ultimate Road Trip,” according to an article on ClickZ.com. Winners will be chosen by the company’s Facebook friends.
“Yokohama wanted to have an exciting way for our consumers to interact with our brand, while going beyond the traditional means of communications. The key for us was the dialogue,” said Teresa Palang, Yokohama’s manager of public relations and digital marketing, to ClickZ. ”If we could share with consumers the benefits of our unique orange oil technology, they in turn could tell us how they see themselves using the tire.”
The winner will receive $5800 toward their dream road trip, a set of tires, a Samsung Galaxy II tablet, a camera, and a Verizon JetPack 4G Mobile Hotspot, according to the piece.
In addition to the Facebook contest, the company is also using behaviorial target advertising to reach a broader base of customers. This “allows us to be where these different customers are,” said Palang. ” We follow their behavior and go to them, so to speak, rather than wait for them to come to us.”