The jury is still out on whether Mellow Mushroom Pizza Baker’s new social media campaign is fantastic or freaky, but one thing is undisputed: the six-state chain of pizza stores strategy where they trailed and videotaped 20 Twitter followers is certainly unique and something not forgotten easily.
The “Follow Me and I’ll Follow You” campaign informed potential fans of the brand on Twitter that if they followed the chain, that 20 fans would be followed and filmed by the yellow Mellow Mushroom mascot, according to a piece in yesterday’s Advertising Age. Check out the campaign in the video below. You can decide for yourself whether it’s clever or creepy.
