Despite Chick-fil-A’s President Dan Cathy’s comments to a religious publication that his company was “guilty as charged” in supporting the biblical definition of the family unit and the backlash that ensued from the controversy in traditional and social media outlets, consumer use at the Atlanta-based restaurant chain nationwide nevertheless are up 2.2 percent in the third quarter of 2012 from just one year earlier, according to an article in yesterday’s USA Today.
Research company Sandelman and Associates took a survey of 30,000 fast-food goers in markets where Chick-fil-A has a presence. Its customer base increased in 28 of 35 media markets and total advertising awareness jumped by 6.5 percent.
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