After Jerry “The King” Lawler’s heart attack while commentating at the Raw television wrestling match in Montreal Monday night, the WWE continued to inform fans via social media channels of the condition of the 62-year old Wrestling Hall of Fame inductee, according to an article on Mashable.
By posting continuous updates on Twitter, Facebook and Google+, fans remained apprised of the beloved commentator’s condition instead of wondering why Lawler collapsed at a desk while on live television, followed by silence.
Fans are engaging with the digital platforms as well to send well wishes.“It is no surprise that fans are using social media to send their messages of support,” said WWE representatives to Mashable. “This is a reflection of the world we live in today and the power of the social media to connect people.” For example, over 9,000 people “liked” yesterday’s WWE Facebook posting that ”as of this morning, Jerry “The King” Lawler is in a cardiac care unit and all his vital signs are stable. WWE will provide additional information as it becomes available. We continue to wish Jerry all the best for a full recovery.” Over 2,000 fans then commented with mostly get well soon messages.
Oscar Mayer has just unveiled a hilarious social media ad campaign where a man, Josh Sankey, literally drives across the U.S. with nothing except himself and a trailer filled with refrigerated packages of “bad-ass” butcher thick cut bacon to be used as currency to purchase goods in place of cold, hard cash, according to an article on Ad Age. You can follow Sankey’s trip online at baconbarter.com or even barter things with him directly via Twitter, Facebook and email.
Sankey thinks his bacon is so good that it can be used to barter a night’s sleep on someone’s couch, a new tire or even a cup of lemonade. Check out the funny video below. We can’t remember an Oscar Mayer ad done this well since “‘cuz if I was an Oscar Mayer Wiener, everyone would be in love with me.”
Although Mercedes Benz has 2.3 million more Facebook followers, it is German luxury car competer Audi that has a 15 percent higher rate of social media engagement, according to an article on Venture Beat.
Social marketing company Socialbakers believes the best indicator of social media success comes from actual engagement rather than simple fan count. ”Engagement means your post, tweet, or status update did something,” according to the piece. ”Someone changed their behavior or actions as a result of it. And others will see your message because they did.”
The calculation is relatively easy: you count the number of reactions on a particular social media platform (tweets, likes, shares, comments, replies, etc.) you get per day, divide by the number of actions you took (wall posts, tweets, etc), then divide by the total number of followers or fans on that day, and multiply by 100.
Out of the top 10 brands with the highest engagement rate, it is Audi USA that reigned supreme over Mercedes Benz with an 0.652 percent rate per single post and 700,000 social shares in the month of June alone. Mercedes came in second place with 0.306 percent. The only other car company in this top 10 list was BMW in fourth place.
To celebrate the 50th anniversary of the celebrated Lego bricks hitting “down under,” Lego and Google Chrome have launched a program that always you to build 3D Lego creations online and put it on the Australian and New Zealand maps, according to an article on Mashable.
The innovative program is called Build and allows wannabe builders to design structures so long as they are original, apolitical, do not promote a brand, do not shock or offend others, and do not espouse religious viewpoints. All one has to do is pick a plot of land on the Google map and start virtual erection. You can check out other builders’ creations as well.
In an effort to reward Fairmont’s “social media advocates” on Facebook, Twitter and Foursquare, the hotel chain is offering a free appetizer to guests at its properties globally after 3:00 p.m. on June 30, according to a post on Travolution.com.
Fairmont will share this fans-only coupon through its social media sites which can then be printed out or emailed to smartphones for redemption. Diners who use the coupon can then return to the participating outlet to redeem another 25 percent off discount valid through August 31.
For more information on the promotion, click on the link in the first paragraph above.
Hope you all enjoyed Memorial Day weekend and the kickoff to Summer 2012. No doubt wine and spirits were involved in celebrating for many of you, so this morning’s blog post comes out of today’s Wall Street Journal and how Europe’s large liquor companies are turning to social media to promote their brand and to gain data on their consumer base.
Consumer brands such as U.K’s Diageo and France’s Pernod Ricard SA are turning to advertising on Facebook, Twitter and YouTube to “better understand habits, preferences and lifestyles, strengthen brand loyalty and gear their future businesses,” according to the piece. Diageo and Pernod Ricard SA are respectively the world’s number one and number two spirits companies by revenue.
Just looking at Scotch whiskey alone, Diageo owns Johnnie Walker, which now has 1.2 million Facebook fans globally. Diageo raised its marketing budget by 10 percent in the first half of 2012 alone, with now 20 percent of its overall budget going toward social media. Pernod Ricard’s Chivas Regal brand had a seven percent upswing in marketing in the first half of 2012 and had two rather funny short films (see one below) on YouTube last October by an acclaimed Danish director. The videos were watched by an online audience of two million in just three months.
Chin chin. Salud. L’Chaim.
In the latest round of the software wars between Google and Microsoft, Microsoft has released a video parodying Google’s productivity apps. Google is personified as a slick snake-oil salesman, with a suspiciously strong resemblance to Steve Carrel’s Michael Scott of The Office fame. The video, ironically posted on Google owned YouTube where it has gone viral with well over 500,000 hits, and is being promoted on Twitter with the hashtag #googlighting.
Four Seasons Hotels and Resorts now focuses 50 percent of its marketing efforts in digital media outreach, according to an article in today’s Pursuitist.com. On YouTube alone, Four Seasons’ video views in this past year totaled 280,000, marking a 30 percent jump from this time last year.
In addition, Four Seasons is using Facebook, Twitter, location-based services such as Foursquare and Gowalla, Tumblr, Google+ and Weibo in China to get its brand out there. The digital marketing team has also started targeted blogs such as “Have Family Will Travel” which features stories from families traveling with children, kid-friendly recipes, and arts and crafts ideas for little ones. The “Foodies Around the World” section of the Four Seasons Foodies site features wine and cuisine at properties around the globe with recipes and cocktail/wine pairing selections.
Sounds pretty fabulous to us!
Is Google+ destined to be the Bing of social media
Is Google+ the new place to be or is it destined for the social media graveyard like Google’s Buzz or FriendFeed? Apparently Google+ is growing steadily, if not dramatically. It had its best month ever in December, according to VentureBeat, with more than 49 million U.S. visits. Google+ apparently now has about 62 million registered users and is signing up about 625,000 users a day. At that rate the platform should expect to see about 100 million users by the end of February. Again, that’s steady progress, but a far cry from the 800 million who frequent Facebook. From our vantage point it looks like Google+ is destined to be the Bing of the social media world. Can or should it be ignored? What are your thoughts?