Much to the delight of throngs of female fans, Justin Timberlake performed two songs, “Suit & Tie” with rap impresario Jay-Z and a new release “Little Pusher Love Girl” at the 2013 Grammy Awards in Los Angeles on Feb. 10 after a four year hiatus on that stage. And in a further attempt to promote “brand” Timberlake, the former ‘N Syncer joined Instagram that same evening and attracted 100,000 followers in just a 24 hour timeframe, according to an article on Mashable. As of this writing, Timberlake has over 185,000 followers on the picture sharing site and his “team” has posted 22 photos using the Willow Instagram filter.
Brand Kelly Clarkson is searing hot right now between her rendition of “My Country, Tis of Thee” at President Barack Obama’s second inauguration last month and her 2013 Grammy for Best Pop Vocal Album. She also joined Instagram last week and has over 45,000 followers as of this writing. Madonna relaunched her account and of her 10 posted photos, her most recent is a close up of her cleavage. She can boast of an impressive 118,000 person following.
Here’s the language from Instagram’s initial announcement :
Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.
To be sure, Instagram is a business. After Facebook acquired the company for $1 billion you know that a shoe was going to drop somewhere. Words to that effect were written by Instagram’s co-founder Kevin Systrom in his blog.
There does seem to be some significant backpedaling going on at Instagram. Placing the blame clearly on “confusing” legal language, Systrom writes, “To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.” He goes on to say that the confusing language will be removed.
Here’s what Instagram has in mind, according to Systrom’s blog:
To provide context, we envision a future where both users and brands alike may promote their photos & accounts to increase engagement and to build a more meaningful following. Let’s say a business wanted to promote their account to gain more followers and Instagram was able to feature them in some way. In order to help make a more relevant and useful promotion, it would be helpful to see which of the people you follow also follow this business. In this way, some of the data you produce — like the actions you take (eg, following the account) and your profile photo — might show up if you are following this business.
It seems to be exactly what Facebook does on it’s own site. It’s also quite different from what Instagram getting at the day before. It remains to be seen if Instragram loses its cool allure as it tries to wend its way to profitability. One thing is certain. Instagram users are watching. And they do read the fine print.
Remember the Lincoln Continental? That boat of a car with the suicide doors? They used to be right up their with Cadillac as America’s luxury car brand. The brand has been pretty absent from media, advertising, not to mention, the streets for the last decade. Well, the company is now making a bid to comeback, this time as the Lincoln Motor Company. Actually, that’s the company’s original name, dating back to the 1920′s.
As it prepares for its close up, Lincoln has stepped up its brand presence in traditional and social media. Its efforts include posting pictures from the recent LA Auto Show on Instagram, Facebook and Twitter, and releasing nostalgic images from the brand’s storied past. The relaunched Lincoln brand is clearly benefiting from the social media expertise of its parent, Ford. The campaign will culminate in a SuperBowl commercial this winter. Football legend Emmit Smith has already been signed on as a brand ambassador.
This week, NBC late night host also began collecting material for a crowd sourced Lincoln commercial via Twitter using the #steerthescript hashtag. You can find out more about the commercial at steerthescript.com.
Lincoln has remained a strong brand in the Mid West, and is hoping that this new campaign will attract younger consumers and also buyers on the Coasts. It is on the East and West Coasts where imported luxury brands have most significantly cut into their once thriving market.
Posted in Facebook, Instagram, Luxury Goods, Videos, YouTube
Tagged #steerthescript, Emmit Smith, Facebook, Instagram, Jimmy Fallon, Lincoln, Lincoln Motor Company, Luxury Brands, Luxury Marketing, Superbowl Ads
When you think of a restaurant using social media platforms such as Facebook, Twitter, Foursquare or the like (the real like, not the Facebook “like”), one thinks of a fast food chain brand such as McDonald’s or even a fast casual restaurant like Panera Bread using such digital platforms. That’s why we were surprised to learn from an article in The New York Times that the Squeeze In diner with four locations around the greater Reno, Nev. area has a staff of three generating social media outreach and traffic, a website and a dedicated mobile app that even has special app-only deals that can be shown to restaurant waitstaff for discounts.
Other notable social media strategies that the Squeeze Inn management has employed are fastidious use of Foursquare, Twitter, Facebook, Pinterest and Instagram. The diner chain has 6,800 “likes” on Facebook and its clever YouTube videos posted by employees have been viewed over 42,000 times. Waitstaff have been instructed to take group pictures when a smartphone is seen on a table as a means to facilitate Instagram and Facebook photos that the management hopes will be posted directly by guests and then linked to by Squeeze In in its Flickr photo stream. Even a producer from the Food Network’s Throwdown With Bobby Flay reached out and booked Squeeze In on a episode based on its social media presence.
Of course, the social media success would be of little consequence if the food wasn’t good, said Misty Young, 50, the company president. But with a YouTube parody video like Omma Lette shown below, we could see many a customer wanting to Squeeze In to get some breakfast or lunch at this creative little diner.
Ever dream of snagging a front row seat near Anna Wintour at the Diane von Furstenberg runway show or near Kim and Kanye at Alexander Wang at New York Fashion Week? While it is not possible for most of us to have such incredible seats (or any seats) at Fashion Week starting today, the individual designers, reporters and fashion week organizers will be bringing the trends to you through various social media platforms so you can catch the catwalk in sweats from the privacy of your own home.
An article in yesterday’s Mashable listed the best resources to watch fashion week from your desktop, laptop or mobile device. More than 30 brands will stream shows live on YouTube, representing a 17 percent increase from last year, according to the article. You can check out commentary from the organizers via Twitter by tracking hashtags #nyfw and #mbfw (the official site for Mercedes Benz’ Fashion Week). Reporters from various publications including Women’s Wear Daily and The Wall Street Journal will also run Twitter feeds. In addition, expect photos from Instagram users, Tumblr devotees, and Pinterest pinners, in addition to coverage on more traditional fashion blogs like style.com and The New York Times’, On the Runway.
If you are a country music crooner, you may want to consider upping your profile with some down home social media. An article on Mashable states that two out of four people buying new technology are country music fans and over three quarters of CMA Music Festival attendees use social media outlets.
To this end, One Tree Hill actress and country singer Jana Kramer recently launched an Instagram contest that allowed fans to “unlock” new music and videos of the songstress’ first album set for release tomorrow. The contest asked fans to share images that visually represented three songs on the album: “One of the Boys,” “Goodbye California” and “I Hope it Rains.” Each song was unlocked once 50 images were shared and tagged, and 100 images opened an exclusive video.
Other musicians including Jason Mraz, Rufus Wainwright and Paul Simon have all used Instagram in recent months.
Who would’ve thunk it but the boxer once known for biting off a piece of a competitor’s ear and commonly referred to as Iron Mike has become a social media superstar? Former heavyweight champion Mike Tyson, now 45, just recently held a social media “ambassador” gig for WWE Wrestlemania which generated over 100 trending topics in a five hour period on Twitter, according to Mashable.com. In addition, the man once known as Kid Dynamite has a combined four million followers on Facebook and Twitter, and has had approximately 23 million hits on his YouTube channel alone.
Tyson is using social media yet again to promote his one-man retrospective show that opened this past weekend at the MGM Grand in Las Vegas. Check out the above link to read a very interesting q&a the boxer had with Mashable writer Sam Laird. Not too surprisingly, Tyson admitted that he’s lucky the availability of 24/7 social media happened to him during his now “mellower” existence than during his reign as the less dignified and considerably angrier “baddest man on the planet.”