AT&T has hit a digital home run with the release of a Mother’s Day video that has a suit-clad gentleman asking kids in a classroom who gives the biggest hugs. The unanimous answer, of course, is that mommies give the best ones. After one girl says that her mom is a “really good snuggler”, another piping in that her mom “hugs her really tight” and an adorable little boy demonstrating his mother’s hugs with accompanying noise effects, the ad ends with “it’s not complicated, Happy Mother’s Day to the best mom ever.”
The video is part of a series of BBDO’s “It’s Not Complicated” campaign for the phone company, according to an article on Ad Age.
You can personalize the card to your own mom at the link below and at the end of the video. The clip will be up through Mother’s Day in case you want to add a digital component to your card giving this year or you just plain forgot to get out to the store in time to mail one. You can send this digital card to mom through social media including Facebook or via email.
Happy Mother’s Day to all!
