This blog is devoted to when companies use social media to its benefit to boost presence and brand appeal. Conversely, we like to show when brands are using digital to its detriment to provide a teachable moment on what not to do with your brand. We do understand in that in a 24/7 viral world where everyone is using social media there is a push to post frequently. But sometimes it is best to take a pause as a social media marketing strategist and ask if your post is really pushing forward a positive message for your brand. If it’s just tweeting for the sake of it, take a rest and wait for some better inspiration to come along.
In the realm of brands posting unnecessary and cringeworthy tweets, we found an article last week on Digiday that highlighted some major social media faux pas from major brands that likely have dedicated social media teams. How and why these brands thought the following posts were funny or comical is beyond comprehension:
1) @Charmin provides an unattractive visual with the following tweet of “#thatawkwardmoment when you may have to deem the seat a biohazard. #tweetfromtheseat.”
2) @Walgreens provides an unnecessary use of social media with the following tweet of “Good Morning!” Imagine if every brand did this with “good morning,” “good evening” or “have a great day?” The simple credo of “if you don’t have anything interesting to say, don’t say anything” applies here.
3) Tums showing a picture of a tomato, basil and mozzarella dish with the following tweet of “How hard is it to make a yummy salad…” A bottle of Tums’ Freshers is displayed in the lower right hand corner with the bubble quote of “It’s so capr-easy!” No pun intended here, but this is cheesy at best.
You can see the five other examples of brands using social media in a ridiculous fashion by clicking on the Digiday article here.
Until tomorrow, have a great day!