Discretion and confidentiality are words that come to mind when one thinks of substance abuse rehabilitation and treatment. That is why we were so intrigued by the Passages Addiction Treatment Centers’ recent announcement of the launch of a “Sobriety, Health and Wellness” survey utilizing only social media channels.
“We are always looking for new ways to engage with the addiction treatment community and to get feedback regarding sobriety, what’s working for people, and what isn’t,” said Pax Prentiss, CEO and co-founder of Passages, in a press release. The survey will take place over a two-week time frame. Passages’ administrative staff will be looking for feedback from those in recovery, Passages’ staff and graduates of the program and those considered “fans” of the rehabilitation brand. The ideas generated from this social media survey will be used to improve upon the rehabilitation experience. Passages asks anyone that is interested in providing feedback concerning recovery to post such comments on their Facebook page.
The use of this survey brings up the larger issue of whether social media is appropriate as a venue for anyone who works in a field where confidentiality or client/professional privilege is required. Granted, this survey is asking the public for ideas on how to improve quality of care. We would love to hear your thoughts on this issue.
Last week we shared with you AT&T’s adorable Mother’s Day video of some chatty kids talking about how their mothers give them the best hugs. This week, we learned about how CokeZero wanted to help those who failed to reach out and give their moms a Mother’s Day gift with a fun, social media contest.
Mother’s Day slackers were able to tweet their excuses why they missed Mother’s Day to @CokeZero using the hashtag #motherpieces. Winners will get a framed, painted picture of themselves sent to mommy dearest. Although the contest is now officially closed, you can check out the pictures of those who entered the competition here.
Now some of the faces shown are truly those that only a mother could love!
JCPenney is looking to reconnect with its customers in the wake of a 25 percent sales slump last year and the recent replacement of CEO Ron Johnson after leading the company for a mere 17 months. To that end, it has released a very public mea culpa utilizing traditional and social media outlets admitting mistakes and asking customers to return to the brand.
As part of the campaign to win back the hearts and minds of the American consumer, it has released an advertisement on television, Facebook and YouTube. “We heard you-now we’d love to see you,” says the female narrator. The Facebook campaign titled “We Are Listening” garnered almost 57,000 likes in just six days and approximately 3,700 Facebook users shared the video with other users of the social media platform.
JCPenney also took to Twitter with the hashtag #jcplistens. Star Jones, former co-host of The View, tweeted her support of the campaign and praised the company’s fashions as good for working women. Jones, branding guru Donny Deutsch and Padma Lakshmi all gave positive feedback about the new apology campaign during NBC’s Today Show.
Everybody likes a good comeback. It would be nice to see one happen for this iconic, yet affordable, American company that first opened its doors in Wyoming in 1902. With over 1,100 stores now in all 50 states and Puerto Rico, many livelihoods are depending on a rebound.
Let us start off by saying that we often love the promotions and advertisements that JetBlue makes on behalf of their brand. Until the recent announcement (read yesterday’s Brands blog) of Virgin America’s new seat-to-seat offering where you can send a fellow flyer a libation, snack or meal along with a friendly text, JetBlue always seemed to us like a airline that was modern and fun from its snack choices including Terra Blue Chips to the individual television for every flyer. Even its website is humorous with a login section for True Blue members called “Hi” and an area to purchase tickets titled “Buy.”
What we are not so sure about, however, is how and why JetBlue decided to weigh in via Twitter and Facebook on NBA player Jason Collins’ coming out, according to an article on yesterday’s Ad Age. Jet Blue thanked Collins, 34, for his action and tweeted “today we are all on the same team.”
Few can argue that Collins’ personal revelation was a brave and courageous act. The Washington Wizard’s center is the first person in American team sports history to come out as homosexual while still an active, professional player. What we are unsure about is why Jet Blue, who does not sponsor Collins or has not had a prior, public stance supporting gay rights, has decided to contribute to this discussion? Is it a ploy by the airline to jump onto a social cause bandwagon or is it a genuine sentiment of good will toward Collins and the gay community?
Collins’ sports sponsor Nike appropriately commented on the Wizard’s action. Nike publicly acknowledged Collins’ courage and that they were proud to have him as a Nike athlete, according to Ad Age. They further added that the sneaker company believes in an even playing field where an athlete’s sexual orientation isn’t even a consideration. Absolut Vodka, which has previously championed causes such as legalizing gay marriage, also came out via Twitter in support of Collins. Both the sentiments of Nike and Absolut seem appropriate in light of their previous relationship with the athlete (Nike) and social cause (Absolut).
There has been discussion on social media whether JetBlue’s actions in this matter was well intentioned or not. Certainly the airline stands behind its decision to praise Collins digitally and stated it has the “utmost respect” for any individual that is true to his or herself. We’d like to give the brand here the benefit of the doubt and believe it just wants to praise the act of a courageous man. So let’s set cynicism aside temporarily and instead commend Jet Blue on lending support to a person who likely wrestled with this decision to speak candidly about his sexuality for quite sometime.