Last week we shared with you AT&T’s adorable Mother’s Day video of some chatty kids talking about how their mothers give them the best hugs. This week, we learned about how CokeZero wanted to help those who failed to reach out and give their moms a Mother’s Day gift with a fun, social media contest.
Mother’s Day slackers were able to tweet their excuses why they missed Mother’s Day to @CokeZero using the hashtag #motherpieces. Winners will get a framed, painted picture of themselves sent to mommy dearest. Although the contest is now officially closed, you can check out the pictures of those who entered the competition here.
Now some of the faces shown are truly those that only a mother could love!
AT&T has hit a digital home run with the release of a Mother’s Day video that has a suit-clad gentleman asking kids in a classroom who gives the biggest hugs. The unanimous answer, of course, is that mommies give the best ones. After one girl says that her mom is a “really good snuggler”, another piping in that her mom “hugs her really tight” and an adorable little boy demonstrating his mother’s hugs with accompanying noise effects, the ad ends with “it’s not complicated, Happy Mother’s Day to the best mom ever.”
The video is part of a series of BBDO’s “It’s Not Complicated” campaign for the phone company, according to an article on Ad Age.
You can personalize the card to your own mom at the link below and at the end of the video. The clip will be up through Mother’s Day in case you want to add a digital component to your card giving this year or you just plain forgot to get out to the store in time to mail one. You can send this digital card to mom through social media including Facebook or via email.
Happy Mother’s Day to all!
JCPenney is looking to reconnect with its customers in the wake of a 25 percent sales slump last year and the recent replacement of CEO Ron Johnson after leading the company for a mere 17 months. To that end, it has released a very public mea culpa utilizing traditional and social media outlets admitting mistakes and asking customers to return to the brand.
As part of the campaign to win back the hearts and minds of the American consumer, it has released an advertisement on television, Facebook and YouTube. “We heard you-now we’d love to see you,” says the female narrator. The Facebook campaign titled “We Are Listening” garnered almost 57,000 likes in just six days and approximately 3,700 Facebook users shared the video with other users of the social media platform.
JCPenney also took to Twitter with the hashtag #jcplistens. Star Jones, former co-host of The View, tweeted her support of the campaign and praised the company’s fashions as good for working women. Jones, branding guru Donny Deutsch and Padma Lakshmi all gave positive feedback about the new apology campaign during NBC’s Today Show.
Everybody likes a good comeback. It would be nice to see one happen for this iconic, yet affordable, American company that first opened its doors in Wyoming in 1902. With over 1,100 stores now in all 50 states and Puerto Rico, many livelihoods are depending on a rebound.
We reported almost three weeks ago on Dove’s new social media campaign called “Real Beauty Sketches” where an FBI-trained forensic artist separated from their female subject from behind a curtain sketched the woman based upon questions posed about how they view themselves. The artist then sketched a second drawing of the woman based upon how a new female acquaintance viewed the woman’s features. The purpose of the study was to show how women viewed themselves differently and as much less attractive than others do. The campaign was such a success and hit such a nerve publicly that almost 46 million people have watched it on YouTube in just 21 days alone.
In case Ogilvy wasn’t completely convinced that it hit social media paydirt with this campaign, the advertising company can now can know it for certain as the original has been spoofed by an online sketch comedy group. The New Feelings Time Comedy has uploaded a hilarious parody of the Dove commercial. NFTC posits that men, unlike their female counterparts, are not their own worst critics and that only four percent of men worldwide consider themselves “average-looking.”
“At New Feelings Time, we are committed to creating a world where illegitimate beauty is not a source of confidence,” the group writes in its YouTube video description. “So, we decided to conduct a compelling social experiment that explores how men view their own beauty in contrast to what others see.” In this “social experiment”, one man describes his best feature to the sketch artist as his “bulge” while another describes his eyes as “an abyss because people say they just don’t end.” While these men clearly view themselves as simply the cat’s meow, women then describe them to the sketcher as looking “dirty” and “looking like a lawn gnome.” The men are then showed two sketches: one of them looking like Brad Pitt and the other looking disheveled and unkempt, to say the least.
The result is an utterly hilarious spoof that has been viewed by almost three million people on YouTube. Have yourself a little laugh by taking a look at the original Dove spot and then the NFTC video shown below.
Let us start off by saying that we often love the promotions and advertisements that JetBlue makes on behalf of their brand. Until the recent announcement (read yesterday’s Brands blog) of Virgin America’s new seat-to-seat offering where you can send a fellow flyer a libation, snack or meal along with a friendly text, JetBlue always seemed to us like a airline that was modern and fun from its snack choices including Terra Blue Chips to the individual television for every flyer. Even its website is humorous with a login section for True Blue members called “Hi” and an area to purchase tickets titled “Buy.”
What we are not so sure about, however, is how and why JetBlue decided to weigh in via Twitter and Facebook on NBA player Jason Collins’ coming out, according to an article on yesterday’s Ad Age. Jet Blue thanked Collins, 34, for his action and tweeted “today we are all on the same team.”
Few can argue that Collins’ personal revelation was a brave and courageous act. The Washington Wizard’s center is the first person in American team sports history to come out as homosexual while still an active, professional player. What we are unsure about is why Jet Blue, who does not sponsor Collins or has not had a prior, public stance supporting gay rights, has decided to contribute to this discussion? Is it a ploy by the airline to jump onto a social cause bandwagon or is it a genuine sentiment of good will toward Collins and the gay community?
Collins’ sports sponsor Nike appropriately commented on the Wizard’s action. Nike publicly acknowledged Collins’ courage and that they were proud to have him as a Nike athlete, according to Ad Age. They further added that the sneaker company believes in an even playing field where an athlete’s sexual orientation isn’t even a consideration. Absolut Vodka, which has previously championed causes such as legalizing gay marriage, also came out via Twitter in support of Collins. Both the sentiments of Nike and Absolut seem appropriate in light of their previous relationship with the athlete (Nike) and social cause (Absolut).
There has been discussion on social media whether JetBlue’s actions in this matter was well intentioned or not. Certainly the airline stands behind its decision to praise Collins digitally and stated it has the “utmost respect” for any individual that is true to his or herself. We’d like to give the brand here the benefit of the doubt and believe it just wants to praise the act of a courageous man. So let’s set cynicism aside temporarily and instead commend Jet Blue on lending support to a person who likely wrestled with this decision to speak candidly about his sexuality for quite sometime.
Leave it to Sir Richard Branson and his people to come up with such a provocative advertising campaign. In honor of its new flight plan to Las Vegas, the now ironically named Virgin Airlines is offering on its flights the opportunity to send drinks, snacks or even meals to another passenger onboard along with a text message of some kind through the touchscreen on the seatback in front of yours.
The digital campaign includes a rather humorous YouTube video titled “Sir Richard Branson’s Guide to Getting Lucky” where the knighted billionaire says tongue-in-cheek that your chances of leaving the flight with a plus one is at least 50 percent and a Facebook promotion asking fliers “to share how they would use the new seat-to-seat feature along with their best pick-up line.” The top five most original submissions in the Facebook contest will have their “pick-up lines” posted on Facebook with the top two voted on winning free airfare to and a hotel stay in Las Vegas.
Time will tell whether this seat-to-seat service and accompanying video campaign is a great idea or a total bust. Although there have already been over 100,000 views on YouTube since the video’s launch 11 days ago, some viewer comments include “My wife just shivered, I don’t think this is a winner” and “Sir Richard Branson’s Guide to Being as Creepy as Hell.”
Here’s a toast to love being in the air!
Coca-Cola’s newest digital advertising effort has provided a perfect antidote to what oftentimes seems like a world of teens and children growing up way too fast. The below YouTube video titled “Young Love is Sort of Perfect” shows two clean cut teenagers falling in love while riding the attractions and spending the day at a Six Flags amusement park. Cokes in hand, the two innocently spend time together with nary a kiss or peck given, but with romance definitely in the air. Examples of the boy accidentally brushing his hand against his date’s hand, the girl drawing a simple heart on the palm of the boy’s hand and her gently placing her head on the boy’s shoulder as the sun sets are all examples shown in the video of a sweet time that need not necessarily gone by.
This is all part of Coca-Cola’s attempts to run its first all-digital campaign targeting teens and mobile, according to an article in last week’s AdWeek. While we love this ad, we won’t comment on the otherwise controversial topic of whether children and teens should be drinking sugared sodas in the first place. Consumers will certainly speak to that issue. But as to this particular piece of advertising, credit must be given where it is due.