Fast food chain Arby’s has just acquired its 1,000,000 fan on Facebook. To celebrate the milestone Arby’s is offering its fans the opportunity to win a “Born to be Roasted” commemorative tee shirt. “We are thrilled that Arby’s has generated so many Facebook ‘likes,’ and want to thank our fans by giving away our newly designed Arby’s t-shirts so they can proudly wear their love of roast beef on their chests,” said Bob Kraut, Senior Vice President, Advertising and Marketing Communications, Arby’s Restaurant Group, Inc.
Arby’s presence and influence in social media continues to grow. According to a study released by Nation’s Restaurant News’ Restaurant Social Media Index, Arby’s saw the most growth on Klout, which measures brands’ influence and engagement in social media, amongst restaurants in the fourth quarter of 2011. Along with one million Facebook ‘likes,’ Arby’s has more than 46,000 Twitter followers and more than 15,000 views on their branded YouTube channel.