Have you thought about vetting social media contest winners? If not consider how it would look to see a picture of your CEO handing one of those oversized checks to a convicted felon. In an interview with private investigator Shannon Tulloss, Kyle-Beth Hilfer, of counsel to Collen IP, discusses the risks and potential pitfalls of not vetting potential contest or sweepstakes winners. In some cases the risks or consequences will be legal. In most, there’s a significant danger of a PR disaster.
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