Yes, it’s that time of year again. In some ways better than the Superbowl, as basketball junkies will spend a couple of weeks huddled in front of their large screens. The Christian Science Monitor estimates that over the next several weeks Americans will consume 52 million slices of pizza, which equates to more than 100 acres of pizza a day.
Domino’s Pizza, the Official Pizza of the NCAA, kicked off its March Madness promotion earlier this week before the first tip-off. The Road to Domination is now featured on the chain’s Facebook page, where fans can play for the chance to win more than 200,000 prizes. You can also use the app to invite friends to play.
Papa John’s has just introduced its Buffalo Chicken pizza. It’s featured online as well as in stores.
Flippin’ Pizza recently opened up its third annual “Create-A-Pie” March Madness. Fans create their own pies online. Submissions earn three points for recipe submissions, and one point for every “like,” “share” or “comment” on the brand’s Facebook page.
Tony C’s Coal Fired Pizza of Austin sees itself as an underdog. Every user who likes the brand on Facebook will receive a 12-inch, two topping coal-fired pizza of their choice, valued at $12, when they redeem it at Tony C’s in Bee Cave, Texas, outside of Austin.
Several other brands — Hungry Howie’s, Hunt Brothers and Donatos – have been busy engaging their fans on Facebook.
Great pizza. Great promotions. However, after eating all of that pizza in front of the tube, fans may want to get out and play some ball… Just sayin’!